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BabyCenter.com
Concepting, IA, Design & Flash Prototypes

It's great to work with employees that are sincerely passionate about their product and even more so helping to improve the experience for die hard users that count on BabyCenter to deliver. I've also had the luxury to work on many contained projects doing everything from inventories, reviews, concepts, protypes, wireframes to final designs.


 
ProStores.com
Concepting & IA

I worked with Hot Studio to help ProStores broaden their audience, improve usability and create rewards for users that frequently visi the site. Fitting all of these pieces together involved working with a content strategist to have every page meet the broad requirements.


 
White Gold
IA & Interaction Design

For Got Milk's nutty website WhiteGoldisWhiteGold.com, I worked with Odopod to solve some of the complex user interactions. The image on the right shows one screen from the site map / wireframe deck and to the right of that is a timeline detailing the large list of interactions during a video. The timeline was used as an inventory and helped the developers and the client make sense of the interactive video before it went into production.


 
Kiwee.com
Concepting & IA

This was a very rewarding project. I worked with American Greetings from the very beginning to define what the product would be. After authoring the Product Requirements Document (PRD), I collaborated with a five-person design team on every aspect of the design. Ultimately, I created a few hundred page Functionality Specification that American Greetings used to build the site.


 
Nike: The Bus
Concepting & IA

As a team, we concepted an approach for showcasing the Women’s National Soccer Team as they prepared for the 2007 World Cup. It was my job to realize the vision into a compact, modal interface. Being for Nike, it had to be fun and interesting, and of course, I wanted to keep it simple and easy-to-use.


 
CLIF Bar
Concepting & IA

I was fortunate to be involved from the first day CLIF Bar was ready to redesign there online presence. The inspiration for the plan was to create a navigation that is intuitive for new users and also doubled as a summary of what CLIF Bar is all about. The visual on the right is a final Concept Map for CLIFBar.com. Aside from the Main concept, I also had my hands in Wireframing a few hundred page spec for the backend CMS system. The finished site should be up in early October 2007.


 
IA Library
Templates & Styles

I enjoy making IA documents that are as beautiful as they are useful and informative, so I maintain a library of styles and templates. On every project, I have an efficient, attractive set of tools at my fingertips.